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Madison Recycling the Freeway with wayMadAds.com
Madison, Wis. August 9, 2006--wayMadAds.com gives Madison residents and those in surrounding areas a new opportunity to reduce waste and possibly find needed items for free. wayMadAds.com is an online classifieds and auctions website serving Madison and south-central Wisconsin, although it is open for use to anyone anywhere. Along with the typical paid categories like home, auto, work, and merchandise, wayMadAds features a special free posting area called Freeway.
Freeway provides free ads for anyone looking to give items away as long as they are doing so for free. The focus on Freeway is to reuse, repurpose and recycle items to help reduce the amount of usable items that end up heading to the trash everyday. Madison has a strong recycling program and wayMadAds' Freeway program introduces a couple new steps before the recycle-trash decision. Freeway helps in reusing items as they were intended by giving them away to others who may be able to use them, or to repurpose them to others who may be able to use them for parts or for a completely different use. Usable life of the item is prolonged in both cases.
Freeway can also serve those seeking items. Anyone using the wayMadAds website can search the Freeway section for things that they may be needing. Freeway may serve as an opportunity for anyone to pick these items up for free, but the greatest benefit may be for those in need who might otherwise have to go without. This may be an even greater motivator for those seeking to give items away than environmental issues. Regardless of the motivator, Freeway provides great benefits to everyone involved, including the environment.
Freeway is actually part of a larger category called Give, which features two other free posting areas. Helping Hands provides posting for any organization in need of volunteers. Beyond Apples is a very unique section devoted to teachers and educators. Beyond Apples provides an area where educators can post for needed items for their classrooms, which could include just about anything, from basic supplies to seeking for a speaker or field trip location... the opportunities are relatively endless.
wayMadAds represents the new generation of online classifieds and auctions, focused on meeting the needs of the local market. More information may be found at www.wayMadAds.com.
About Identity Developments
Identity Developments (www.identitydevelopments.com) is a web presence development and management firm based in Madison, Wis. Identity Developments brings a traditional sales and marketing focus to web presence development, offering design, SEO, hosting, and domain registration and management services. Identity Developments works with a wide array of clients and industries, from horses to construction to ballet posters.
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WayMadAds.com Waives Listing Fees For Non-Profits
Madison, Wis. July 8, 2006--Identity Developments, the company that operates the wayMadAds.com website, announced that all listing fees for up to 100 online classified and auction ads would be waived for ads placed before September 30, for any non-profit organization after submitting proof of non-profit status. wayMadAds' auctions are flat-fee based listings which means that non-profits are able to setup a charity auction at no expense and receive 100% of the auction proceeds.
wayMadAds offers local online classified ads and auctions for Madison and surrounding areas. "wayMadAds brings a local focus to the online classified and auction markets," states Brian Brown, principal for Identity Developments. "The foundation for wayMadAds is on serving the local community. In addition to general categories, there is an entire section called Give that was developed to better the local community and environment. In celebration of the launch of the site and in honoring this foundation, I wanted to provide this opportunity to help the local non-profits with what has become a very powerful method of fund development. Lately, it seems that organizations are struggling more than ever to find volunteers or raise badly needed funds. The ability to offer this help and the growing needs of these organizations within the community seemed too timely to ignore."
Online charity auctions have become a very useful fund development tool for many non-profit organizations. They may find that they can raise more funds and gain greater exposure within the community through an online charity auction with less resources than other more traditional methods. Organizations can work with local businesses to auction items without ever having to handle the items. Sponsoring businesses can provide the organization with photos and item details for the auction and arrangements can be made to allow winning bidders to pick up the items from the businesses. Businesses gain positive PR and additional local exposure, and may be able to provide greater value to the non-profit than they could with a cash donation. Online charity auctions provide a new alternative with more options and great flexibility.
wayMadAds represents the new generation of online classifieds and auctions, focused on meeting the needs of the local market. More information may be found at www.wayMadAds.com.
About Identity Developments
Identity Developments (www.identitydevelopments.com) is a web presence development and management firm based in Madison, Wis. Identity Developments brings a traditional sales and marketing focus to web presence development, offering design, SEO, hosting, and domain registration and management services. Identity Developments works with a wide array of clients and industries, from horses to construction to ballet posters.
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wayMadAds Gives Madisonians Alternatives
MADISON, Wis. June 23, 2006--Identity Developments announces the launch of wayMadAds (www.waymadads.com), a new website providing online classifieds and auctions for the Madison and surrounding areas. wayMadAds provides an alternative method for advertising in a market, like many local markets, that has been dominated by traditional print media.
wayMadAds provides general classifieds and online auctions in categories like real estate, auto, employment, and general goods and merchandise. Unique to wayMadAds is an appropriately named category called "Give," which provides a free posting area for anyone looking to give something away for free to reduce the amount of usable items going to the landfills, an area for posting volunteer opportunities, and an area for teachers to post needs for their classrooms.
"wayMadAds has been in development for over a year," said Brian Brown, principal for Identity Developments, the web development firm behind wayMadAds. "Much of that time was spent examining the traditional print and online marketplaces. wayMadAds began on a different footing, with the idea of developing a local, online marketplace where people didn't 'take out' a classified ad, but merely rented space. Users will be able to change their ads anytime, so if they successfully sell an item, they can edit their ad to sell something else without taking out an additional ad. Offering the ability to list an item as an auction was a later addition to allow members the choice of the most appropriate format for their ads. Most sites either cater to professional niches, like real estate and employment, or are very general in nature. wayMadAds was built on being an online marketplace to provide the features and benefits of both and to serve both the professionals and the general public."
wayMadAds is another example of the ever-growing evolution of classifieds, which have been dominated by the traditional print media. By strictly offering online ads, wayMadAds is able to provide considerably more space for ad description, photos, online mapping and 30-day ad runs at a fraction of traditional ads. wayMadAds allows members to post ads at anytime, so there is no longer an issue of getting an ad "in" by a certain day and time to make the print run. The online channel also provides additional unmatched features like the ability to see how many times an ad has been viewed or forwarded to someone else. More than just marketing fluff, online ads provide the opportunity to provide more detail and information that the potential purchaser is seeking.
wayMadAds represents the new generation of online classifieds and auctions. Like many other websites on the market across all kinds of channels, wayMadAds is focused on meeting the needs of the local market. While ecommerce use has continued to grow across all channels, including classifieds and auctions, there are still many web users who may feel more comfortable dealing within the local market.
About Identity Developments
Identity Developments (www.identitydevelopments.com) is a web presence development and management firm based in Madison, Wis. Identity Developments brings a traditional sales and marketing focus to web presence development, offering design, SEO, hosting, and domain registration and management services. Identity Developments works with a wide array of clients and industries, from horses to construction to ballet posters.
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