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Placing, Editing & Managing Ads

Reserve

A Reserve is the minimum amount that a seller can choose for a winning auction bid. It acts as a safety net for the seller. If the auction ends and the reserve has not been met, then the seller is not obligated to let the item go to any bidders. If the auction ends and the reserve has been met, then it acts like a regular auction and the bidder with the highest bid has won the item.

Items will be signified on browsing pages and in the case of the reserve being met or not met, the ad's detail page, with one of the following reserve status indicators:

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Sellers should use a reserve if there is an absolute minimum for what they would accept. However, auctions without reserves often attract more attention since there is an added sense that the bidder could pick up an item for a very low price.

An ad with a Reserve amount can also be used with Buy Now. In that instance, the Buy Now option will be until the reserve has been met.

There is no additional charge for listing an item with a Reserve.

Topic ID: 1031 Revision: 1.0
Last update: 2006-04-28 18:55
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